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Fractional Leadership

Fractional leadership gives growing companies the expertise they need now, without the cost, delay, or risk of a full-time executive hire. It brings seasoned strategy, structure, and execution into the business quickly, providing clarity, momentum, and revenue impact. Leaders get a partner who can remove bottlenecks, build repeatable processes, and elevate the team while keeping budgets sane and headcount flexible.

Typical Responsibilities

  • Build & refine go-to-market strategy

  • Pipeline reviews

  • Create or revise sales playbook

  • Help on enterprise level deals

  • Mentor/coach sales reps

  • Weekly 1:1 & team calls

  • Implement CRM hygiene, dashboards, reporting, etc.

  • Compensation planning

  • Territory planning

  • Identify bottlenecks

  • Identify sales enablement tools 

  • Develop sales scripts

Core Pillars of My Approach

Strategy + Execution

(Not One or the Other)

You don’t just design the plan, rather you get inside the work, roll up your sleeves, and execute alongside their team. Clients should feel progress every week.

People-First, Accountability-Driven

My coaching style builds confidence and capability in your reps and leaders. I focus on an operating rhythm which establishes discipline, clarity, and measurable momentum.

Revenue Clarity & Predictability

I help organizations focus on the right KPIs, tighten their funnel, and build the systems that make revenue scalable, not random or founder-dependent.

TESTIMONIALS

"Bringing Joel on as our fractional sales leader through Cessna Sales Solutions has been a game changer. He built out our sales process, implemented the right tools, and partnered seamlessly with marketing and the rest of our team to create real alignment. The impact on our pipeline and execution was immediate."

LionShare, President

Sara Dykes

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